iClarified 14:12PM:
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Faster Wi-Fi with MIMO for 2x faster 802.11n. 5MP camera. 1080p FaceTime camera. Dual Mics. 10-Hour battery life.
Available in Silver and White, Space Gray and Black.
Starts at $499. $629 for Wi-Fi + Cellular.
iClarified 14:10PM:
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Lighter at just 1 pound. A7 chip. 64-bit desktop-class architecture. 2x general-purpose registers. 2x floating-point registers. Over 1 billion transistors. M7 motion coprocessor. Up to 8x faster performance. 72x faster graphics performance.
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Faster Wi-Fi with MIMO for 2x faster 802.11n. 5MP camera. 1080p FaceTime camera. Dual Mics. 10-Hour battery life.
Available in Silver and White, Space Gray and Black.
Starts at $499. $629 for Wi-Fi + Cellular.
iClarified 14:10PM:
----------------------------
Lighter at just 1 pound. A7 chip. 64-bit desktop-class architecture. 2x general-purpose registers. 2x floating-point registers. Over 1 billion transistors. M7 motion coprocessor. Up to 8x faster performance. 72x faster graphics performance.
iClarified 14:07PM:
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Announcing the IPAD AIR. 9.7-inch Retina Display. 43% Thinner. Smaller bezel.
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Announcing the IPAD AIR. 9.7-inch Retina Display. 43% Thinner. Smaller bezel.
2x faster Wi-Fi, expanded LTE support.
10-hour battery life.
Up to 4x faster on CPU, 8x faster graphics.
A7 in the mini as well.
2048 x 1536 pixels, same as the big iPad.
"The one most requested feature to add to the iPad mini was a beautiful Retina display, and that's what we've done."
Phil back to talk about the iPad mini.
Kind of an amazing selection of free apps with a new iPad, though: iMovie, iPhoto, Pages, Keynote, Numbers.
It really does look like a bigger iPad mini.
"Because the A7 chip is more efficient, the battery could get smaller without sacrificing battery life."
"We actually started work on this product years ago."
Jony Ive video now.
Amazing that they can't bring a Retina display to the $399 price point.
iPad will ship in China to begin with for the first time.
The iPad 2 remains at just $399, which is crazy.
Replaces previous iPad, starts at $499 for $16GB, cellular for $629.
Available in silver and white, space gray and black.
10-hour battery life.
5 megapixel iSight, 1080p FaceTime camera. Dual mics.
Faster WiFi with MIMO for 2x faster 802.11n — doesn't seem like it has 802.11ac.
Up to 8x faster performance, 72x faster graphics performance.
M7 motion co-processor as well.
Gizmodo quote! "Forget the specs, it blows everything away."
A7 chip inside.
"When you hold it, it will be a dramatically different experience."
Lightest full-size tablet in the world.
Lighter as well: 1 pound, down from 1.4 pounds.
7.5mm thin, 20 percent thinner than outgoing model.
9.7-inch Retina display with a smaller bezel. 43 percent thinner.
iPad Air.
It's getting a new name!
Thinner, lighter, more powerful than ever before.
It looks like a big iPad mini, just like the leaks.
Video time again.
"Today we think we have the biggest step yet in delivering the vision."
"Over just three and a half years the team has updated it with newer better versions."
"It all began with this amazing 9.7-inch multitouch display."
Phil coming back to introduce the next generation of iPad.
Tim is back. "We know this is just the beginning for iPad."
Places people use iPads: farms. Ice skating. Diving. Scuba diving. Cooking. Hot air baloons. Camping. Walking. Farming again. Off roading. Flying. Fire truck. Dancing. Surgery. Construction. Bedtime. Claymation. Piano. DJing. Guitar band. Great Wall. Soccer. Football. Camping on a cliff. Apple.
Video time!
"What's more rewarding to us is all the amazing ways our customers use the iPad... we could have never imagined all the ways our customers using them."
"These are custom-designed for iPad, not the stretched smartphone apps that our competitors are doing."
Over 475,000 iPad apps.
"What's more important to us is that people love it. Rated number one in customer satisfaction and has been since the inception of the ratings."
"Regardless of what you might hear or read about how many other tablets are bought or sold or activated, iPad is used more... more than 4 times more than all the others put together."
170 million iPads sold — and there's that "cumulative sales" chart Apple loves lately. It always goes up!
Tim laughing at a quote on screen from the original iPad launch. "Anyone who thinks it’s a game-changer is a tool."
"Others didn't think it could compete with a netbook. Who remembers netbooks?"
"Our most advanced technology in a revolutionary and magical device."
"We launched iPad 3 and a half years ago with a very clear goal."
Next up: iPad.
Tim Cook back on stage.
This is an aggressive shot at Microsoft Office, which requires a subscription on iOS.
All these apps are free with a new Mac or iOS device, all downloadable today.
"Now you can create a document on an iPad, edit it on a Mac, and even share it with a friend who's stuck on a PC."
This is pretty impressive — it's basically a desktop app on the web.
New share button in the toolbar on the web, now both Eddy and Roger are editing the document.
Adding collaboration to iWork for iCloud.
Sending a link to the document lets the recipient open it right in iWork for the web, on any platform.
Opening a poster for Eddy's "new album."
As with iLife, there's going to be a single feature demo.
"No one lets you do what you can do with Keynote."
New Keynote effects and animations. "You may have noticed them this morning, we're running this on the new Keynote."
Numbers also redone with a new UI, live-updating charts.
"What's great about this is that we're not cluttering the screen with a lot of controls." Sick Office 98 burn.
New context-sensitive format panel on the Mac.
Brand new UI. "It's easier to do things while at the same time being more powerful."
Full file compatibility across iOS, Mac, and Web.
Completely re-written for the Mac. Biggest update ever.
Now on to iWork. New icons here as well.
Updates all available today.
New iLife is free with any new Mac or iOS device.
Gavin plays complex indie-rock beats, you guys.
Drummers include Kyle, Logan, Anders, Jesse, and Max. Also Nicki, Aiden, Gavin. This is pretty funny — more are for sale via in-app purchase.
